Braze

“オンボーディング期間中、Brazeさんからは施策の実装に向けて多岐にわたるサポートをいただきました。その結果、これまで課題であったパーソナライズされたコミュニケーションを実現し、予想を大幅に上回る解約率の抑制に成功しました。今後はBrazeの機能を活用し、アプリの休眠ユーザーや見込み顧客へのアプローチも実施していく予定です。”

“Braze has super-powered our CRM capabilities and we’ve reaped the benefits of better customer engagement and conversions across the board.”

“The power in Canvas is allowing us to quickly test, evaluate and iterate new ways to improve our communication with our customers and learn what resonates best with them. We’re really excited to experiment with it to further enhance the user experience of our clients.”

“With Braze, we’ve been able to create rich, targeted messaging experiences that engage and convert users. This cross-channel approach helps us better reach our goals, such as driving more revenue and increasing our frequency purchase.”

“It’s nice to see that the ‘Scratch and Win’ In-App Message can be used in such a different variety of cases. And even when customers don’t win a discount, they enjoy the experience enough to keep engaging with our brand.”

“以前の職場で使っていたツールと比較すると、本当に使いやすいというのが第一印象でした。”

“Brazeを選んだひとつの理由は、Brazeが掲げる「Human Connection」というミッションへの共感でした。”

“Braze標準の機能群に加え、KFC独自のデータモデルやロジックを組み合わせて運用しています。一般的に、コミュニケーションの最適化を追求すると運用が複雑になりがちですが、 Brazeは高度な要件であっても柔軟かつシンプルに実装できるため、現場にとって非常に扱いやすいツールです。”

“現場で日々運用している担当者からも、 BrazeのUI（ユーザーインターフェース）の使いやすさは非常に高く評価されています。専門的なプログラミング知識がなくても、直感的に操作できるのが大きな特徴です。”

“Iteration is a key part of the innovation process,” said Ricardo Ocaña, Lead Product Owner at Etermax. “Our team performs a large number of experiments on a daily basis to find out new mechanics that keep our trivia fans engaged and entertained. Braze helps us enhance the effect of our efforts by maximizing our communication with our players in a quick and flexible way.”

“A Braze nos dá as respostas de que precisamos para conhecer melhor nossos clientes e, assim, atendê-los da melhor maneira. Quando lançamos novas ofertas, como a retirada na loja, contamos com mais insights que nos ajudam a aprimorar nosso marketing.”

“Braze allowed us to create a flexible and high-impact campaign that we were able to roll out on an extremely tight timeline to meet the continually evolving needs of our users in response to the global pandemic,” said Alex Black, Head of Marketing, Grindr. “Thanks to our partners at Braze, we were able to help our users stay connected during a time of unprecedented isolation and celebrate Pride safely from home.”

“We’ve been really impressed with how Braze has enabled us to advance our customer communication strategies across email, SMS and mobile channels. The cross-channel integrations and targeting capabilities continue to be crucial.”

“La flexibilidad de las funciones de Braze nos permitió diseñar cada segundo de la experiencia del usuario, incorporando nuestra filosofía de marca a la campaña sin sacrificar la flexibilidad ni la escalabilidad. No solo eso, sino que usar el SDK de Braze para activar la campaña para cada usuario fue una victoria definitiva para nosotros.”

“We were able to personalize more, faster and across multiple channels using Braze because of it’s capabilities such as APIs, Webhooks, Canvas and Content Blocks and also it’s easy to make connections with partner solutions that compose our martech, which facilitated the integration of data to deliver personalizations and understand what was the right path to go.”

“Integrating BrazeAI Agent Console™ has done more than improve our operational efficiency; it directly impacted our conversion performance. Since transitioning to the native BrazeAI™ agent, we’ve observed an additional 23% uplift—a boost that is a direct result of the more sophisticated and seamless content personalization now available to us.”

“Braze Audience Sync is helping our marketing team achieve conversion rate and cost per acquisition goals.”

“Our long-standing partnership with Braze has allowed us to continuously refine our customer communication strategy. We've leveraged Braze's capabilities to optimize message timing and personalization, resulting in stronger engagement and a noticeable improvement in the overall customer experience.”

“I was impressed by how easy it was to set up communications in Braze, and how small changes can have a significant impact on how we engage customers. By adding new channels, we're able to reach all our customers on the channels they prefer.”

“Braze has been instrumental in enhancing our business operations and fostering stronger relationships with our customers. The platform's robust segmentation capabilities, real-time data analysis, and breadth of channels have allowed us to deliver personalized and timely communications, driving significant improvements in engagement and retention.”

“Brazeは、アンケートやカスタマージャーニーの形成も直感的な操作で行えます。優れたGUIが新人スタッフ中心のチームが成果を挙げることができた理由の一つでした。”

“Braze played a key role in empowering us to transform a new launch into one of KFC Spain’s most successful community activations.”

“Braze is a very important partner in the execution of our engagement and gamification strategies.”

““Tínhamos uma forte intuição de que nomes de remetentes personalizados, ou seja, um nome exibido como remetente na visualização do e-mail, aumentariam nossas taxas de abertura”, explica Fanny Argoud, da BlaBlaCar. “Queríamos averiguar: se essa suposição for verdadeira, em outras palavras, se compararmos uma versão com um nome de remetente e outra com apenas ‘BlaBlaCar’, veremos uma diferença significativa nas aberturas? Se for o caso, qual seria o melhor nome de remetente?””

“The Email Deliverability Services team at Braze helped us to achieve a very challenging deadline for IP warming and end-to-end platform migration, giving us the support and confidence to do so without compromising on engagement with our communications. They went over and above to help us understand the IP warming process, how mailbox providers operate, and how to make the most out of our Braze instance.”