Skip to main content

Automation risk assessment

Market Research Analysts and Marketing Specialists: AI exposure and automation risk

Market Research Analysts and Marketing Specialists score 58% on the Eloundou et al. LLM exposure measure (high exposure). 12 of 13 rated tasks are exposed. BLS projects +7.0% employment, 2025–35.

Data compiled 2026-10-09 · BLS 2025–35 · O*NET 31.0 · AEI May 2026

LLM exposure (β)

58%

High exposure

BLS projects +7.0% employment for market research analysts and marketing specialists from 2025 to 2035.

Eloundou et al., Science 2024

Exposure scores

How much of this occupation's task list large language models could speed up

58%

High exposure (β, human-rated)

Share of this occupation's tasks that annotators judged an LLM could do at least 50% faster at the same quality, counting tasks that need extra software at half weight.

Eloundou et al., Science 2024

50%

Same measure, rated by GPT-4

The study's model-rated β for comparison. Directly exposed tasks alone (α) score 23%; all exposed tasks (ζ) score 92%.

Eloundou et al., Science 2024

65%

Observed exposure in real AI usage

How much of the theoretically exposed work actually shows up as automated, work-related Claude usage.

Anthropic observed exposure (Mar 2026)

Exposed and unexposed tasks

Human ratings of 13 O*NET task statements, Eloundou et al., Science 2024

Of 13 rated tasks, 3 are directly exposed (E1), 9 are exposed once complementary software is built (E2), and 1 are not exposed (E0).

Exposed tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.

    E1 · Directly exposed

  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

    E2 · Exposed with added software

  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.

    E2 · Exposed with added software

  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

    E1 · Directly exposed

  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.

    E2 · Exposed with added software

Tasks not exposed

  • Measure and assess customer and employee satisfaction.

    E0 · Not exposed

Job outlook

U.S. projections, BLS Employment Projections 2025–35

+7.0%

Projected employment change, 2025–35

From 952,700 jobs in 2025 to 1.0 million in 2035. All occupations: +3.5%.

BLS Employment Projections 2025–35

82,000

Openings per year, 2025–35 average

Includes openings from growth and from workers who retire or change occupations.

BLS Employment Projections 2025–35

$78,760

Median annual wage, 2025

BLS Employment Projections 2025–35

Bachelor's degree

Typical education for entry

BLS Employment Projections 2025–35

Primary profiles: BLS Occupational Outlook Handbook · O*NET OnLine

How AI is used on this work

Claude.ai conversations on this occupation's tasks, Anthropic Economic Index (May 2026)

Augmentation (AI works with the person)54.4%
Automation (AI does the task)45.6%

Augmentation and automation are shares of conversations with a classified collaboration pattern, excluding unclassified conversations. The individual pattern shares include them. 62.7% of all conversations on these tasks were for work. See the full collaboration breakdown

Sources & methodology

Every figure on this page comes from the public datasets below. We do not edit the source values; derived figures are explained here.

  1. Exposure is the human-annotator β score from Eloundou et al.: the share of an occupation's O*NET tasks that a large language model could do at least 50% faster at equal quality, counting tasks that need extra software (E2) at half weight. We label β under 0.25 low, 0.25–0.5 moderate, and 0.5 or more high; these bands are ours, not the authors'.
  2. Task labels (E0 not exposed, E1 directly exposed, E2 exposed with complementary software) are the study's aggregated human ratings of each O*NET task statement for the occupation. We show up to five tasks per group.
  3. Observed exposure (Anthropic, March 2026) combines that theoretical feasibility with real Claude usage on the occupation's tasks, weighting automated and work-related use more heavily than augmentative use, then averaging by time spent on each task. Values run from 0 to 1.
  4. Employment, growth, openings, wage, and education are the BLS 2025–35 projections as published; BLS utilization notes are quoted verbatim.
  5. Collaboration shares come from Anthropic Economic Index data for Claude.ai conversations in May 2026, classified to the O*NET tasks they match. "Automation" groups directive and feedback-loop conversations; "augmentation" groups task iteration, learning, and validation. Both buckets are shares of conversations with a classified collaboration pattern, excluding the unclassified "none" pattern; the six individual pattern shares include unclassified conversations. They describe how people use Claude on this occupation's tasks — not what share of workers in the occupation use AI.
  6. BLS occupations are matched to O*NET-SOC codes with the BLS O*NET-to-NEM crosswalk; where a BLS occupation spans several O*NET occupations, we average their values.
  7. Exposure measures what AI could help do, not a forecast of job loss.

  • Eloundou et al., Science 2024

    Eloundou, T., Manning, S., Mishkin, P., & Rock, D. (2024). "GPTs are GPTs: Labor market impact potential of LLMs." Science, 384(6702), 1306–1308. doi:10.1126/science.adj0998. Occupation- and task-level exposure data from the authors' public repository (openai/GPTs-are-GPTs).

    Vintage: Published June 21, 2024; human annotations of O*NET tasks collected 2023. License: Data repository: MIT License. Retrieved 2026-10-09.

  • Anthropic observed exposure (Mar 2026)

    Massenkoff, M., & McCrory, P. (2026). "Labor market impacts of AI: A new measure and early evidence." Anthropic, March 5, 2026. Occupation-level observed exposure (Anthropic Economic Index, labor_market_impacts/job_exposure.csv).

    Vintage: Published March 5, 2026. License: CC BY (data). Retrieved 2026-10-09.

  • BLS Employment Projections 2025–35

    U.S. Bureau of Labor Statistics, Employment Projections program. Occupational projections, 2025–35, and worker characteristics, 2025 (Table 1.2); fastest growing occupations (Table 1.3); factors affecting occupational utilization (Table 1.12).

    Vintage: 2025–35 projections, released August 27, 2026. License: Public domain (U.S. federal government work). Retrieved 2026-10-09.

  • Anthropic Economic Index (May 2026)

    Massenkoff, M., Lyubich, E., Sacher, S., Hitzig, Z., Zhang, S., Heller, R., & McCrory, P. (2026). "Anthropic Economic Index report: Cadences." Anthropic, June 26, 2026. Claude.ai usage metrics by occupation, global, May 2026.

    Vintage: Release of June 26, 2026; Claude.ai conversations from May 2026. License: CC BY (data). Retrieved 2026-10-09.

  • O*NET 31.0 Database

    This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. Metaintro has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.

    Vintage: O*NET 31.0, August 2026 release. License: CC BY 4.0. Retrieved 2026-10-09.

Return to navigation