Description
Paytm is seeking a highly experienced Central Growth Manager to lead monetization efforts within the Paytm consumer app. This role involves driving measurable monetization outcomes such as increased Average Revenue Per User (ARPU), higher engagement, and greater category adoption, all while ensuring strong Return On Investment (ROI). The successful candidate will collaborate with various internal teams like Product, Data Science, Marketing, and Operations to identify high-ROI opportunities, develop scalable monetization strategies, and enhance conversion rates throughout critical customer journey stages. Key responsibilities include owning monetization KPIs, optimizing traffic allocation, scaling cross-selling initiatives, running structured experiments, establishing operational procedures for growth, and managing referral programs.
